A customer wants your EcoVadis score, the board wants B Corp and ISO 37011 is on its way. Twelve frameworks compared, and how to build evidence once that works for all of them.
Sara Matthews
Culture and Inclusion Director at Includability | B Corp | Partner Expert, Diversity and Inclusion and Talent Management | 30+ years in HR, inclusion, reward and talent | FCIPD, FRSA, CMgr MCMI
Sara Matthews
Sara Matthews
Member Details
Details
Sara Matthews
Culture and Inclusion Director at Includability | B Corp | Partner Expert, Diversity and Inclusion and Talent Management | 30+ years in HR, inclusion, reward and talent | FCIPD, FRSA, CMgr MCMI
Area of Expertise
D&I
Human Resources
JEDI
Diversity & Inclusion
Related Member Business
Includability is a vibrant global community supporting businesses to become magnets for talent and clients.
Sara brings more than 30 years’ experience across people management, spanning recruitment, talent development, data, reward and recognition, culture and inclusion.
She has worked in FTSE-listed, private equity-backed and sports organisations, holding senior leadership roles at Travis Perkins plc, Ladbrokes plc and Chelsea FC. Her sports experience spans community, elite and governing bodies across football, golf, rugby, cricket and Netball Scotland. She is also a former PLEDIS assessor.
At Includability, Sara leads Diversity and Inclusion and Talent Management calls with every Committed Employer and helps shape each organisation’s Cultural Roadmap. She provides an honest, independent assessment of where organisations stand and what they should prioritise next.
Sara hosts Hot Inclusion Topics sessions, regularly speaks at Community Support Groups and writes thought leadership articles for weareincludability.co.uk.
Sara has also helped develop toolkits for leading organisations and associations, including the Includability JEDI Inclusion Toolkit. It translates Justice, Equity, Diversity and Inclusion into practical action and measurable evidence. She has supported organisations in aligning the toolkit with their policies, data and plans. Find out more about the JEDI Inclusion Toolkit
In the new year, Sara plans to qualify as a B Corp consultant and expand her JEDI Inclusion Toolkit work with certified B Corps and organisations pursuing certification.
Sara is a Fellow of the CIPD and the RSA, and a Chartered Manager (CMgr MCMI).
Related resources & events
JEDI
Inclusive recruitment: fairer adverts, selection and onboarding, from first click to first month
Every stage of hiring can widen your talent pool or quietly narrow it. The Inclusive Hiring, Onboarding and Induction module gives you inclusive job adverts, fairer selection methods, an onboarding checklist and guidance on AI in recruitment, from the first advert to the first month in the job.
B Lab Standards V2 made Justice, Equity, Diversity and Inclusion a requirement for every B Corp, backed by evidence. Here is what the JEDI criteria ask for, why few organisations can do it alone, and how a Cultural Roadmap, the JEDI Inclusion Toolkit and the Includability community give you the support to meet them.
B Lab Standards V2 made Justice, Equity, Diversity and Inclusion (JEDI) a requirement for every B Corp, backed by evidence rather than storytelling. This guide explains what B Corp JEDI asks for at each company size, how the data and action criteria work, and what to do if you are struggling with V2 JEDI. It also covers how the JEDI Inclusion Toolkit helps you do the work and produce your evidence.
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Cultural Roadmap
Gender balance in UK energy has stalled. Here's why, and what a cultural roadmap can change
POWERful Women's 2026 State of the Nation report shows gender balance in the UK energy sector has stalled, with women holding 31% of board seats and 34% of middle management roles. We break down the numbers, explain why the middle of the pipeline matters most, and share how a cultural roadmap helps energy and environmental organisations turn targets into lasting change.
Most organisations are doing more on culture than ever, but still can't answer a simple question: what's actually working? A cultural roadmap closes that gap. It's a board-ready, evidence-based view of where your culture stands across every pillar, what's already working, where the gaps and risks are, and what to do next, in order.
The 2025 Includability Awards celebrated organisations and individuals who are redefining what inclusive, sustainable and purpose-led workplaces look like. From mental health and EDI to leadership, talent management and community impact, our winners and nominees have shown extraordinary commitment over the past 12 months. As we move into 2026, the Includability platform continues to support businesses to build better workplaces, faster.
Dave Holby-Wolinski, founder of Includability, is taking on an incredible challenge: rowing a marathon every day for 30 days straight! Using a rowing machine (thankfully, no lakes involved!), Dave is raising funds for two important causes: his local school and cancer research. Each day, he’ll be rowing outside the school gates, pushing his limits to make a difference.
Digital Accessibility
Why Accessibility in Web Design Matters for Everyone: Key Takeaways from WCAG 2.2
In today’s digital world, accessibility isn’t just a trend—it’s a necessity. Learn how to adopt WCAG 2.2 and make your website more inclusive for everyone!
In 2024, there have been several legislative changes to workplace law. April saw changes to flexible working from the previous government. And in October, changes to sexual harassment reporting, action and penalties came into effect under the new Labour government.
This blog explains the recent changes with the help of our wonderful Ambassadors and signposts to further details for business looking to get to grips with the changes.
National Inclusion Week 2024 is a time dedicated to celebrating diversity, promoting inclusion, and raising awareness about the importance of creating a more inclusive society. These blogs to help guide you through everything you need to know about National Inclusion Week, from its origins and significance to how our community can help your organisation make a lasting impact. This blog is dedicated to the topics of EDI Goals and Policy Strategy.
Immerse yourself in the insightful discussions from Includability's May Employer Support Group (ESG) session. A special focus on mental health brings you the wisdom and experience of industry experts, like Michael Lloyd, the founder of Workplace Mental Health Charter, Sacha Harvey, the People Director at Lucky Saint, Gunraj Arora, a seasoned Coach, Facilitator, Mindfulness Practitioner & Lawyer, and Daniel Wilshire, the Director at Damaged Goods Co. Presented by our very own Dave and Paul, this engaging conversation sheds light on mental health's integral role in workplace dynamics, striving to create a healthier, happier, and more inclusive environment. Dive in to explore the delicate nuances of mental health in the corporate sphere!
Technology
A quick guide for businesses to help understand the Importance of accessibility in Web Design
Designing a website is an exciting project. You are taking information from a client and building their thoughts and ideas into a visual and text based representation of themselves or their business.
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Join the Includability community today
Includability – Supporting Businesses of All Sizes
Whether you're a global brand or a small local business, Includability provides the tools and support to help you create a more inclusive, sustainable, and thriving workplace. Membership gives you exclusive access to discounted training, expert-led webinars, a powerful marketplace, and a rewards programme that turns engagement into real impact.Find out why businesses choose Includability to help them attract top talent, strengthen workplace culture, and lead with purpose.Join today and start making a difference.
News & Articles
Includability News & Articles
Our news and articles section is designed to help you find information about all areas of the Includability community. We have collected articles from the experts at the forefront in developing a diverse, inclusive and sustainable world. We have news, expert articles, case studies and advice.
At Includability’s recent Hot Inclusion Topics session, Sara Matthews, Saski and a group of Committed Employers asked whether inclusion or diversity comes first. The answer was to build both together.
Most organisations have a staff network. Fewer can show what it changed. UK evidence, B Corp JEDI requirements and five actions to make employee resource groups work.
A customer wants your EcoVadis score, the board wants B Corp and ISO 37011 is on its way. Twelve frameworks compared, and how to build evidence once that works for all of them.
Thinking about becoming a B Corp? Here is the full certification process under B Lab's new standards: who can apply, the four steps, the seven Impact Topics, fees, timings, and how to build the Justice, Equity, Diversity and Inclusion evidence an auditor will ask to see.
The talent you need next is often already working for you. The Talent Pooling and Pipelines module helps you find it, develop it fairly and make sure progression is open to everyone, not just the people already in the right conversations.
JEDI
Inclusive recruitment: fairer adverts, selection and onboarding, from first click to first month
Every stage of hiring can widen your talent pool or quietly narrow it. The Inclusive Hiring, Onboarding and Induction module gives you inclusive job adverts, fairer selection methods, an onboarding checklist and guidance on AI in recruitment, from the first advert to the first month in the job.
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